The LinkedIn text ads always have a budget of $2. For instance, if you wish to go for $50 per day.Īfter this, the maximum CPC Bid that gets selected for your brand is complete, and that is the reason you continued with the process. One of the most significant aspects of a LinkedIn ads campaign is choosing an appropriate budget and maintaining a schedule for all the ads that you are going to post. Then below the Enable Audience Expansion section choose the Text Ad as the format of the advertisement. Then you have to scroll down to check that you have not selected the box that says Enable Audience Expansion.

When you continue with the procedure, it will take you to a target of 50,000 users which is almost nearer to where your company wants to be. Then you can choose the option according to your preference to target those audiences who you think will get interested in checking out your products. While looking at seniority, the next step is to select the option Job senioritis. The next step is to go to the Job Experience section. Now, this brings you down to 360,000 LinkedIn users, and you are almost here. Selecting the option Social Media Marketing will be beneficial for your company because nowadays most of the people are interested in social media. Then the next step is to click on Members Interest and then select Marketing and Advertising and then choose Digital Marketing and then Social Media Marketing. Then select the option Narrow Audience Further and then choose the option Interests and Personas. Then the company has to focus on the next set that is interesting. There they have to pick the choice of 51 and above so that more than 50 employees can attend the gathering.įollowing this process will help the organisation to narrow down its list of the target audience to about 4.1 million, which is a great advantage. Then they have to select the size in the company size section. So the companies have to at first go to the option titled company. Then to cut down on the list, select the Narrow Audience Further option and select some more targeting criteria.īefore moving further, let us assume that if a company does not wish to send an employee to a conference unless there are more than 50 employees already present at the convention. For LinkedIn ads, the recommended audience size is between 20,000 to 80,000. If you select both the skills, then you can create an audience of 8.4 million people, which is a good number. Both the skills are useful for the search.Ĭhoose member skills like social media marketing, which is highlighting below. Next, start typing “Social media marketing” on the search box then you will get both “Social media marketing skills” and “Paid social media advertising ” in the search results. Let’s start with the skills to target now you can come down to “Who is your target audience?” and choose the Job Experience as member skills. Let us see an example if you are targeting a group of social media managers, who wants to attend a social media campaign. Then for the objective, you can select “website visit”, as that is what you will mostly use for text ads. Select your ad account and campaign group, then click on create-campaign. To start creating a LinkedIn text ad, go to LinkedIn Advertisement dashboard at /campaign manager. These ads have low engagement rates as well as the risk to get in LinkedIn ads is comparatively lower. All you need to pay is $2 per click for the text ads. In 2013, LinkedIn developed sponsored content advertisements, which created an adverse impact on text ads.ĭo you want to create LinkedIn ads but unsure regarding the costs, you can use text ads. The main difference between text ads and google ads is the 50 x 50-pixel image. In LinkedIn ads, you can use up to 25 characters in the headline and up to 75 characters in the body. The advertisements mainly showed up like typical ads. LinkedIn ads came into existence during 2007 when the only format for advertisement was text ads. Hit The Play Button To Listen This Podcast: īut the first question that arises is in this day and age why the companies should go for LinkedIn text ads. Don’t know where to start while running ads on LinkedIn?Īre you worried about the costs of advertising on LinkedIn?Ĭheck out this blog to know more about the most cost-effective ads on LinkedIn that are LinkedIn text ads.

Linkedin text ads